Apple is building new AI photo editing tools to introduce with its next major software updates this fall, and these won’t be the only AI tools and services it wants to talk about at the Worldwide Developers Conference (WWDC) in a few weeks’ time.
While it is correct to say Apple has had setbacks in AI development, it has also had successes. Was it ready for the generative AI (genAI) juggernaut? Probably not, nor has it successfully developed its own response in-house. Is Apple’s platform ready for AI? Indisputably, with the power and performance across all its hardware products to run AI on the edge, in the cloud, and as-a-service. Right now, Apple doesn’t offer the world’s best AI services, but does offer the world’s best platform on which to run them.
Given you can’t have one without the other, no matter how you slice and dice it, Apple has therefore seen partial success in AI. Now, it just needs to add the software and the services, about which we’ll find out much more in June.
