Cybercriminals are getting smarter and faster. Social engineering attacks are evolving rapidly, and AI is making them more convincing than ever. According to the 2025 Verizon Data Breach Investigations Report, up to 68% of cyberattacks involve some form of social engineering. Meanwhile, 95% of cybersecurity professionals say AI is making phishing attacks harder to detect, and 65% believe attackers will soon rely on AI as their primary tool.
This isn’t just theory. In 2023, a social engineering attack reportedly disrupted Clorox’s operations, contributing to losses estimated at $380 million. When attackers can convincingly impersonate executives, vendors, or trusted contacts, traditional defenses alone are no longer enough.
Employees and contractors are still involved in about 60% of breaches. And as attackers use AI to create hyper-personalized messages, even highly security-conscious users can be fooled. The reality is when attacks adapt to humans, your defenses must adapt too.
KnowBe4’s AI-native SAT helps organizations continuously reduce risk through personalized, relevant and responsive security awareness training (SAT).
The Problem: Human and AI Risk Is Increasing Faster Than Traditional Training Can Keep Up
Security leaders today face a difficult balancing act. While Boards expect measurable risk reduction and attackers leverage AI to scale sophisticated social engineering, employee training is failing to keep pace. Most programs remain generic and disconnected from daily work, leaving employees overwhelmed and security teams buried in the manual work of managing campaigns instead of focusing on strategic risk reduction.
Traditional security awareness programs were built around periodic training sessions, but behavior change doesn’t happen once a year. People forget up to 90% of what they learn within 30 days when training isn’t reinforced. At the same time, attackers continuously refine their techniques using AI-generated phishing messages, deepfakes and personalized social engineering tactics.
The result?
- Security leaders struggle to demonstrate ROI on awareness programs
- Administrators spend significant time managing campaigns manually
- SOC teams deal with unnecessary alerts caused by repeat human errors
- Compliance teams need measurable proof of training effectiveness
- Employees receive generic content that doesn’t reflect real-world risks
When training isn’t relevant, users disengage. When users disengage, risk increases. Organizations need a smarter approach to managing risk, and one that evolves continuously with both your workforce and the threat landscape.
AI-Native SAT That Learns and Adapts
KnowBe4 SAT transforms traditional awareness training by combining the industry’s largest SAT library with AI Defense Agents powered by more than 15 years of threat intelligence and behavioral data.
Our AI-native SAT helps organizations move beyond static training programs and toward a continuous improvement model that adapts to each user’s behavior, role and risk profile. Instead of delivering the same content to everyone, SAT ensures each user receives training that is:
- Personalized to their role and risk level
- Relevant to current threats
- Responsive as behaviors and attack techniques evolve
KnowBe4 SAT uses AI Defense Agents to automate and optimize how training is delivered across your organization. Rather than manually building campaigns, administrators can rely on intelligent automation to continuously evaluate risk indicators and deliver targeted learning experiences. Key capabilities include:
AI Orchestration Agent
An always-on system that continuously assesses user risk and automatically assigns training and phishing simulations. This shifts your program from campaign-based management to continuous risk reduction.
Personalized Training Recommendations
Behavioral profiling and Risk Score analysis ensure users receive content aligned with their real-world responsibilities and vulnerabilities. Finance teams learn how to spot invoice fraud. Executives learn to recognize impersonation attempts. IT teams receive training aligned with credential theft risks.
Automated Phishing Simulations
AI-generated phishing templates reflect current attack patterns, helping users build real-world detection skills.
Continuous Knowledge Reinforcement
Bite-sized refresher content helps reinforce key concepts and combat the forgetting curve.
Policy Alignment and Compliance Support
AI-generated policy quizzes help ensure employees understand organizational policies while providing measurable compliance outcomes.
Deepfake Awareness Training
Custom deepfake training scenarios help employees recognize emerging AI-powered attack techniques.
AI Content Creation
Use generative AI to turn natural language prompts, internal policies and documents into custom training experiences in minutes.
Together, these capabilities create a continuous feedback loop that informs phishing and training campaigns so they resonate with each unique user and strengthen your security culture.
Four Key Benefits of AI-Native SAT
Organizations that use KnowBe4’s SAT realize key benefits including:
1. Personalized training that actually changes behavior
People engage with training when it feels relevant to their daily work. KnowBe4 SAT delivers targeted learning experiences based on each user’s role, behavior patterns, and risk level, helping employees better recognize the threats they’re most likely to encounter. The result is stronger engagement, better retention, and real behavior change—not just box-checking.
2. Less manual work, more strategic impact
Running security awareness programs manually can consume significant time and resources. KnowBe4 SAT uses AI Defense Agents to automate training assignments, phishing simulations, and program optimization, reducing administrative burden and helping teams focus on higher-value security initiatives.
3. Clear, data-driven insight into risk
KnowBe4 SAT analyzes hundreds of behavioral indicators to provide measurable visibility into your organization’s risk posture. Security leaders gain actionable insights that help prioritize interventions, demonstrate program effectiveness, and communicate progress with confidence.
4. Measurable reduction in phishing risk
Organizations using SAT reduce their Phish-prone™ Percentage from an industry average of 33.1% to 4.1% within one year—an 87% reduction in human-related cyber risk. Fewer successful phishing attacks means fewer incidents, less disruption, and greater confidence in your overall security posture.
Moving From Awareness to Risk Management
Security awareness training remains a critical foundation of a strong security culture, but as attackers use AI to personalize and scale their efforts, organizations need a more responsive approach.
KnowBe4 SAT is an evolution of security awareness, replacing one-size-fits-all training with a system that adapts to your users and how they work.
By using intelligent automation and focusing on continuous, AI-personalized learning, our SAT ensures that your workforce isn’t just a target, but a smart, proactive defense against whatever comes next.
