The importance of privacy
Apple has always pushed hard on the need for user privacy. Apple CEO Tim Cook has spoken about the threat of a surveillance economy and Craig Federighi, Apple’s software vice president, gave an extensive speech on the topic at the European Data Protection and Privacy Conference in 2020.
“The mass centralization of data puts privacy at risk,” he said then, “no matter who’s collecting it and what their intentions might be. So ,we believe Apple should have as little data about our customers as possible.
“Now, others take the opposite approach. They gather, sell, and hoard as much of your personal information as they can. The result is a data-industrial complex, where shadowy actors work to infiltrate the most intimate parts of your life and exploit whatever they can find — whether to sell you something, to radicalize your views, or worse. That’s unacceptable. And the solution has to start with not collecting the data in the first place.”
