“Increasingly, that same foundation is drawing developers and researchers to our products as powerful platforms for building and running agentic AI, thanks to the unique combination of performance, efficiency, and on-device capabilities. When you combine this level of integration with our relentless focus on the customer experience, it becomes clear why Apple platforms are the best place to experience AI.”
You don’t need an LLM to see which way the wind blows
In short, Apple’s platforms are already the best place to build AI and the best place to use AI. Apple has decided to lean into that advantage while adopting a multi-state approach to AI services; it recognizes the inevitable commoditization of those services, while also continuing to develop its own to compete with third parties. With Apple’s own ecosystem as the battleground, that approach means Apple wins, even if its AI services lose.
“With Apple Silicon and its powerful unified memory architecture, leading AI developers like Perplexity are choosing Mac as their preferred platform to build enterprise-grade AI assistants that power autonomous agents and boost workplace productivity,” Apple said.
