Records for everything, everywhere, all at once
Apple saw growth in every market, including strong double-digit growth in Greater China and the rest of Asia-Pacific. In China, the first half of the year grew at 33%. In the March quarter, revenue was up 28% — a quarterly record. The company also set new records in both developed and emerging markets, with double-digit growth in nearly every emerging market.
With 99% customer satisfaction, the iPhone 17 family set a new quarterly record as well, with revenue growing 22% year-over-year. These new devices are kicking off what Cook described as, “the strongest cycle that we’ve ever had in our history from the launch through March quarter.”
Services also set new records, up 16% on the year. iPad saw an 8% increase in revenue, while the wearables and accessories segment grew 5%. Among many other benchmarks, the company said it set all-time records for iPhone upgrades, the Mac installed base and the iPad installed base.
