What Apple is doing, according to Bloomberg
Bloomberg tells us Apple is testing at least four different designs that it hopes to announce later this year and ship in 2027. The company hopes to introduce something that looks better than any rival smart glasses, thanks to its talent for design. It also hopes to define an iconic appearance, just as the iPod became the definitive design for MP3 players or the iPhone defined smartphones.
It’s typical Apple. After all, the company has arguably perfected the user interfaces for these gadgets with its more expensive systems. So, now it absolutely can focus on the technology, hardware, and hardware design.
Face values
Design excellence also demands these glasses use premium components, which Bloomberg says they will. That means high-end materials such as acetate rather than plastic. It also means the hardware must look, work, and perform better than what anyone else (principally, Meta) has been able to bring to market.
