I spoke with Pavithran just before that launch. Apple Business will almost certainly help the MacBook Neo open up more space in business markets, as the services it provides are among the challenges he thought Apple faced pushing its platforms to enterprise purchasers. “Apple has the building blocks, but the enforcement layer still relies heavily on third-party tools,” he said then.
Apple needs to make sure its systems “integrate smoothly with unified endpoint management (UEM) so IT isn’t juggling multiple dashboards, drowning in alerts, and suffering from siloed visibility,” he said. After we spoke, Apple announced that it will offer APIs that enterprises and their device management partners can use to help ease those challenges.
What about the education market?
The MacBook Neo isn’t just for the enterprise; it offers plenty to education too, with a tempting $499 price tag for students, who will be attracted by the looks and brand appeal Apple provides.
