Thinking Machines
The need to invest in tech capable of running artificial intelligence is another yarn. Those same hundreds of millions of PCs that don’t run Windows are very unlikely to be able to handle on-device AI, and with many companies seeking to use this tech to get things done, it’s mandatory that IT invest in PCs fit for the task.
The Mac, of course, has already become a convincing platform for AI. We know that analysts tend to look through the facts with a Windows-tainted lens, but even they recognize that AI PCs are the other string to the upgrader’s bow.
“The PC market’s rebound in 2025 is not just about replacing outdated systems, it is about preparing for what is next,” said Counterpoint’s Associate Director, David Naranjo. “Many enterprises are choosing AI-capable PCs to future-proof their fleets, even if they do not yet need those capabilities immediately. The next refresh cycle will be defined by intelligence at the edge, not just performance improvements.”
