The company is also in a good position to lean back into the advantages it does have. I mentioned its biggest advantage right at the top, which is that its current crop of A- and M-series processors are already highly-optimized for artificial intelligence. Even without its own AI services, the company already offers the world’s best combined mobile, tablet, PC, headset ecosystem on which to run AI services, on or off device.
It’s the platform, stupid
That’s not an advantage to sniff at, since it means anyone already on its platforms can easily use all the available AI services quite effectively. More to the point, you can use many models on the devices themselves, rather than sharing data with the cloud. So what?
Well, in this the “what” is that even if Apple fails to ship its own take on AI services (which it won’t), it already provides the best platform for the services that do exist. That advantage isn’t limited to its high-end products, either; even the newly-minted MacBook Neo is capable of doing some of this work, and will certainly be robust enough to handle the on-device models Apple is building for Siri in iOS 27.
