It is also true that with its focus on hardware, software, and processor innovation, Apple now offers the best available tools for AI research, including tools for Edge AI. (You can test the ability of your Apple device to deliver AI at the edge today, using an app called Locally AI (for Mac, iPhone, or iPad). Thanks to the power of Apple Silicon, Locally lets you use private, on-device, edge LLMs right now.)
What if the company has been misconstrued?
Examples like these show how much Apple is already doing concerning the evolution of AI. It’s a huge field, of course, with different approaches.
I’d argue that Apple’s strategic approach was to focus on specific use cases (think agentic AI, machine learning), and application of the technology in specific domains, rather than a catch-all LLM system, like ChatGPT. History indicates that strategic decision allowed the company to fall behind, but has it really?
