That’s confirmed by Counterpoint’s data for the third quarter, which includes the iPhone 17 Pro Max — even though it was only available for a few days during the period. It also features four other iPhones (16, 16 Pro, 16 Pro Max, and 16e, in that order) occupying the first four slots on the list. So for the quarter, iPhone models occupied five of the top 10 slots.
That was then, but by the same time next year we can reasonably anticipate Apple will have introduced at least two more models, and might have recently upgraded the rest. If that’s the case, it’s reasonable to think the 17e and iPhone Fold will both seize slots in next year’s top 10, while its other models continue to hold the line.
Result? iPhones are likely to be selling strongly in part because of their relative affordability in contrast to competitors in a business environment constrained by memory component price increases.
