Among the malware attacks leveraging ads, the company pointed to Ghost Cat, Click Fix and SocGholish but there are several new techniques in the pipeline.
In future, the company said, we can expect to see new attacks developing, including AI-assisted evasion, in which AI will be used to tailor language and imagery to evade detection, and adtech as infrastructure, with compromised APIs and tracking pixels used for payload delivery.
The main motivation for these attacks, it said, will be financial gain, with more than half of malvertising driven by this, but 30 percent of attacks will be prompted by a wish to steal data. Espionage and attempts to disrupt operations will account for a much smaller proportion of attacks, it said.
