Brian Ortbals, senior vice president from World Wide Technology, which is one of Cisco’s biggest and most important partners stated: “Cisco engaged partners early in the process and took our feedback along the way. We believe now is the right time for these changes as it will enable us to capitalize on the changes in the market.”
The reality is, the more successful its more-than-half-a-million partners are, the more successful Cisco will be.
Platform approach is coming together
When Jeetu Patel took the reigns as chief product officer, one of his goals was to make the Cisco portfolio a “force multiple.”
Patel has stated repeatedly that, historically, Cisco acted more as a technology holding company with good products in networking, security, collaboration, data center and other areas. In this case, product breadth was not an advantage, as everything must be sold as “best of breed,” which is a tough ask of the salesforce and partner community.
Since then, there have been many examples of the coming together of the portfolio to create products that leverage the breadth of the platform. The latest is the Unified Edge appliance, an all-in-one solution that brings together compute, networking, storage and security.
Cisco has been aggressive with AI products in the data center, and Cisco Unified Edge compliments that work with a device designed to bring AI to edge locations. This is ideally suited for retail, manufacturing, healthcare, factories and other industries where it’s more cost effecting and performative to run AI where the data lives.
