Given the very impressive recent launches – MacBooks Neo, Air, and Pro, new displays and a budget-price iPhone, that feels unlikely, but not impossible. It isn’t inconceivable the company might choose to link its fiftieth anniversary with the first glance at some of the new AI features in Siri, though doing so runs risks if that launch fails to impress.
People, not product?
At the same time, perhaps it’s right that in its 50th year it makes sense for the company to take stock of its achievements, which fundamentally is not the tools it has created but what its audience of creative humans has achieved with them.
“Thinking different has always been at the heart of Apple,” wrote Cook. “It’s what has driven us to create products that empower people to express themselves, to connect, and to create something wonderful.”
