Apple has also nurtured its relationships with a wider field of IT support companies, including Jamf, Iru, Moysle, Hexnode, or Fleet. “From a developer relations perspective, we’ve worked with MDM developers for over a decade now,” said Butcher. These days, the company also works with security companies, identity providers, networking software companies and more. “Some of that is because we have more and more technologies that we’ve built that those developers can take advantage of,” he said.
Apple’s rapidly growing market share also helps, creating a momentum for Mac demand in the enterprise. Butcher cited the recent MacStadium survey that showed 96% of US CIOs expect their Mac investments to increase in the next couple of years. “It’s so great to see that momentum,” he said. “As you know, it’s very intentional.”
(The survey also showed Apple accounts for an average of 65% of enterprise endpoints.)
