“This research shows conclusively that these shortcomings are not isolated incidents,” EBU Media Director and Deputy Director-General Jean Philip De Tender said in a statement. “They are systematic, transnational and multilingual, and we believe this jeopardizes public trust. When people don’t know what to trust, they end up trusting nothing at all, and that can discourage democratic participation.”
As part of the project, the EBU and the BBC have launched a “News Integrity in AI Assistants Toolkit” to help AI developers and users improve the quality of responses and increase media literacy.
The organizations also called on the EU and national authorities to apply existing rules on information integrity, digital services and media pluralism, and to introduce an ongoing independent review of AI assistants.
