Today, anyone can find a picture of absolutely anybody and it is also not difficult to find a sample of their voice. By combining these it is shockingly easy to create a realistic AI deepfake video of that person. The video may not be perfect, and an experienced AI deepfake enthusiast might be able to see signs of it not being real, but it will be good enough to fool 99% of people.
Cybercriminals have been creating and using AI-enabled deepfake technologies since early 2024 to socially engineer people. Although early on it was much harder to do and scammers only used it on selected, high-value targets, like in this $25 million heist.
Those days are gone and AI deepfake tools and services are now far more easily accessible. There are literally hundreds on the internet and most of them have free versions available. It will take the average person longer to sign up for the free account than to make their first AI-enabled, realistic deepfake.
AI deepfakes are increasingly being deployed by cybercriminals. A 2025 Gartner survey of cybersecurity leaders revealed a significant threat: 62% of organizations reported experiencing a deepfake attack involving social engineering or automated process exploitation, while 32% faced attacks against AI applications leveraging malicious application prompts. In addition, chatbot assistants are susceptible to various adversarial prompting methods where attackers manipulate Large Language Models (LLMs) or multimodal models to produce biased or harmful output. Experts expect that by the end of 2026, these tactics will become commonplace against traditional, everyday targets.
Therefore, it’s vital that we all get educated about AI-enabled deepfakes. KnowBe4 has already created a ton of good educational content on the topic to train employees, but we went one HUGE step further!
We now have deepfake training content which allows KnowBe4 Diamond-level customers with AIDA to easily and safely create and deploy simulated deepfake training videos to their teams, just like any other type of KnowBe4 training campaign.
All you have to do is follow a handful of step-by-step instructions, including uploading a short video and audio sample of the person you want to create a deepfake video of (e.g., yourself, CEO, CISO, CFO, etc.), select one of the predefined scenarios or scripts, preview and approve the simulated voice, preview and approve the simulated video, and then deploy it in a training campaign.
With this feature, users can experience firsthand how convincing deepfakes have become. They will also learn how to recognize manipulated media with practical cues on what to look out for when evaluating video or audio that appears to be from someone they know and trust.
This is a real game-changer in your plan to reduce human risk in your environment. You don’t just have to talk about deepfakes, you can show employees one of someone they know and trust.
Here a screenshot of the current defined scenarios:
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We require the deepfakes to follow preset scenarios because we didn’t want any mischievous admins being too creative. Therefore our new feature is limited to these scenarios (although more are very likely to be added in the future). Admins can create up to 25 different deepfake videos and use them across their training campaigns.
It really is simple to use. No other product lets you create deepfake videos and deploy in your environment as easily.
Don’t just talk about deepfakes, show them!
See Deepfake Training Content in Action
Join our upcoming webinar, NEW Deepfake Training: Empowering Your Users to Recognize What AI Can Fake, to learn how deepfake attacks work, how to train users to identify them and how to create your own custom deepfake training experience with KnowBe4.
Register now and help your users spot deepfakes before they cause real damage.
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