Rival OpenAI sees it differently, and now plans to embed advertising in ChatGPT, something that CEO Sam Altman had previously said would be a “last resort”. It’s an indication that AI companies are still trying to balance the cost of development with the provision of service to their users.
Anthropic made its position clear. “We want Claude to act unambiguously in our users’ interests. So we’ve made a choice: Claude will remain ad-free. Our users won’t see ‘sponsored’ links adjacent to their conversations with Claude; nor will Claude’s responses be influenced by advertisers or include third-party product placements our users did not ask for,” the company said.
In short, “There are many good places for advertising. A conversation with Claude is not one of them,” it said.
