Will it attempt to monetize its AI features? That’s a tough call. Apple refused to say, suggesting it sees its approach as a platform-enabling tech, probably to the detriment of some, not all, the third-party AI services elsewhere available.
For enterprise purchasers, this also means Apple products now compete as platforms for AI-enabled workflow acceleration. That’s a new arrow for the company bow, one that joins other enterprise-focused competitive edges in its quiver, including TCO, power/performance, employee choice, and endpoint security.
But challenges remain
It is not unusual that Apple’s management spelled out a super-optimistic vision of what’s coming next in AI, but significant challenges remain, and not just the dangers of political upheaval, tariffs, and the impact of war on the company supply chain.
