Despite significant business interest in the Microsoft 365 Copilot and its potential to boost employee productivity, adoption has been sluggish. This is due to a range of factors, including a perceived lack of value and concerns about data security and governance.
In its earnings call, Microsoft reported a three-fold increase in the number of customers with more than 35,000 seats, compared to last year. (The total number was not provided.) That rise included deals with Fiserv, ING, NAST, the University of Kentucky, the University of Manchester, the US Department of Interior, and Westpac. “Publicis alone purchased over 95,000 seats for nearly all its employees,” said Nadella.
In most cases, companies pay for a limited number of Microsoft 365 licenses, assigned to small groups within their workforce “due to the cost and lack of proven, measurable ROI,” said Gownder.
