It may even work in the company’s favor to offer up a limited suite of homemade services while supporting multiple third-party providers, given that regulatory pressure to do so looks inevitable on the current trajectory. After all, if Apple Intelligence matched ChatGPT, would it be accused of market dominance? That’s harder to argue if support for third-party AI services is made available from the get-go, as it already is.
Reaching for the popcorn
Plus, of course, the existence of increasingly sophisticated AI services will eventually erode the apps market, but that won’t be for some time to come and will likely just see the rate of growth in that market slow, rather than atrophy.
We’ll see how things pan out, but speculation increasingly coalesces around Apple offering up specific services it thinks may be useful to people running on the device, adding some more sophisticated self-hosted cloud services, and opening things up for third-party support for the most complex tasks.
