Translation agents from RWS, DeepL and Grammarly analyze information sources, verify intent, establish context, and deliver translations that go beyond words. “The beauty of agents is that they are so pliable. They’re supposed to be modular,” Lawyer said.
The ability for AI to translate audio, video and text helps the genAI tools capture context and nuance — actions in a video, or specific tones in audio, for example — and pack that into translation.
“Languages are not about just a written representation of pure thoughts,” said Stefan Mesken, chief scientist at DeepL. “There is context, both cultural, also situational. To get this right, you have to be very close to your customers, which includes speaking their language.”
