Google’s strength lies in its ability to help businessses scale agentic systems securely — a major stumbling block for adoption. “Its core differentiation is the strategic decision to be a centralized ‘single pane of glass’ for security, auditability, and visualization of all AI agents,” said Leone.
One challenge for Google Cloud is helping customers avoid confusion when accessing its broader AI portfolio. “The sheer array of product names, services, and tiers within their AI ecosystem can introduce unnecessary friction,” said Leone.
“If Gemini Enterprise is being positioned as the definitive entry point to a customer’s agentic AI future, Google Cloud needs to execute a strategy that eliminates potential customer confusion that will maximize adoption by making the path to scaled, trusted AI as clear as possible,” he said.
